What is value engineering primarily not considered to be?

Value engineering is primarily aimed at improving the function and value of a product by identifying and eliminating unnecessary costs while maintaining or improving quality. While cost reduction is a significant aspect of value engineering, it should not be viewed solely as a cost-cutting activity. Instead, value engineering encompasses a broader approach that seeks to optimize the overall value of a project or product by analyzing its functions and implementing alternative solutions that can enhance performance, usability, or customer satisfaction without merely focusing on lowering expenses.

The other options reflect aspects of value engineering that are indeed considered. Improving aesthetics is a crucial part of enhancing user experience and customer appeal, while implementing new technologies and enhancing product features can significantly add value to a product. Value engineering embraces these aspects to provide a holistic approach to maximizing value, not merely reducing costs alone.